Follow the Blue Bear. Join me on way to more sustainability. With a unisex cut including set-in sleeves and 1x1 rib knit at the neckline as well as a regular fit, the constellation of the Blue Bear not only shows sailor Captain Gugg the way on his circumnavigation of the world.

• My shirt is made in Bangladesh from GOTS-certified, 100 % combed, ring-spun organic cotton featuring the Fair Wear seal and finished in Germany with a sustainable screen print. My Eisbär neck print and Eisbär loop label on the lower front hem underline my authenticity.